NEW
The Purest Collection
The Purest Collection is formulated using over 97% certified organic and naturally derived ingredients to provide you with a natural-looking tan within minutes.
Made by tan lovers, for tan lovers
Made with premium, organic and naturally-derived ingredients, Loving Tan allows you to easily achieve a natural looking tan anywhere, anytime.
“For true tannoisseurs, this paraben free self tan is supercharged with salon strength erythrulose for a deep olive tone that lasts as long as a spray.”
- Grazia
“Most tanners are unfortunately created with fair-skinned people in mind, but brands like Loving Tan are making the market more inclusive.”
– Elle
“This mousse is so good, it completely fooled 6 other beauty editors.”
Who
“Literally the best tanning solution ever.”
– Refinery29
"Being one of the [fairest] girls in the world, I was obsessed with how to get the best self-tan.” Charlotte Tilbury likes Loving Tan for its believable color.”
– Charlotte Tilbury in The New York Times
No other tan comes close
No longer a beauty industry secret, Loving Tan is a cult favourite amongst beauty influencers and A-list stars providing professional strength formulas for a deep, natural looking tan.
