2023 Detroit Auto Show: Everything you need to know (2024)

(WXYZ) — The 2023 Detroit Auto Show kicks off this week from Huntington Place, with dozens of automakers returning for the event in its new form.

WXYZ is the official broadcast partner of the Detroit Auto Show's Charity Preview. You can watch our Red Carpet Charity Preview special from 7 p.m. to 8 p.m. on Channel 7.

This year's show, taking place Sept. 13-24 at Huntington Place, will continue to expand its focus from regular vehicles and will include EVs, the future mobility, test-drive opportunities and more.

Here's everything you need to know about the 2023 North American International Auto Show.

When is the show?

  • Media Day - September 13
  • Industry Tech Days / AutoMobili-D - September 13 - 14
  • Charity Preview - September 15
  • Public Show - September 16 - 24

How to get tickets

You can get Technology Day, Charity Preview and public show tickets on the Detroit Auto Show's website. Technology Days tickets are $75, Charity Preview tickets are $400, and public show tickets are $20 for adults, $12 for seniors and $10 for kids.

Behind-the-scenes look at preparations ahead of the 2023 Detroit Auto Show

What brands are coming?

According to organizers, there are 35 vehicle brands set for the auto show.

The brands are: Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lexus, Lincoln, Ram, Tesla, Toyota, Volkswagen, Alfa Romeo, Aston Martin, Audi, Bentley, BMW, Honda, Hyundai, Infiniti, Jaguar, Lamborghini, Land Rover, Maserati, McLaren, Mercedes-Benz, Mini, Polestar, Porsche, Rolls-Royce and Volvo.

Organizers also say there will be some surprises.

Where to park

There are several areas around Huntington Place where you can park, including on the roof of the event center. You can also reserve parking online through SpotHero.

The Detroit People Mover will take you right to Huntington Place, and you can also walk to Huntington Place from Downtown Detroit if you take the QLINE.

What reveals will happen?

Tuesday, September 12

  • Evening —F-150 Fest - Ford Motor Company,Hart Plaza, Detroit

Wednesday, September 13

  • 9:00 a.m. — Show Floor Access Opens
  • 9:10 – 9:15 a.m. —Detroit Auto Show Welcome, Main Show Floor Stage
  • 9:15 – 9:35 a.m. —NACTOY, Main Show Floor Stage
  • 9:45 – 10:15 a.m. —Cadillac, Cadillac Exhibit, Main Show Floor
  • 10:25 – 10:55 a.m. —GMC, GMC Exhibit, Main Show Floor
  • 11:05 – 11:35 a.m. —Jeep, Jeep Exhibit, Main Show Floor
  • 2:00 – 2:45 p.m. —Alef Aeronautics,Alef Exhibit, Main Show Floor
  • 3:00 – 3:45 p.m. —EyesOn DesignAwards, Main Show Floor Stage

What is the indoor EV track?

There will be seven automakers participating in an all-new indoor EV track with ride-and-drive for visitors.

The Power Michigan EV Experience indoor track will have electric vehicles from BMW, Cadillac, Chevrolet, GMC, Ford, Tesla and Volkswagen.

The ride-along activation will give people a chance to get inside different EVs on a serpentine track that also features a 300-foot acceleration lane.

Along with the indoor track, Ford and Tesla will also offer ride-and-drives outside along a portion of the Chevrolet Detroit Grand Prix race track where people can get behind the wheel of different vehicles.

Who's performing Charity Preview?

There will be two performances during the Detroit Auto Show Charity Preview.

EGOT winner Jennifer Hudson will perform from 7:45 p.m. to 8:45 p.m. and reggae rapper and singer Shaggy will perform at 9:15 p.m. on the atrium stage.

WXYZ is also the official broadcast partner of the Detroit Auto Show's Charity Preview. You can watch our Red Carpet Charity Preview special from 7 p.m. to 8 p.m. on Channel 7.

EGOT winner Jennifer Hudson to perform at Detroit Auto Show charity preview

What is the Mobility Global Forum?

The first-ever Mobility Global Forum will take place during Media and Technology days at the Auto Show. The event will feature more than 30 thought leaders. speaking about mobility, design, technology and more at Huntington Place during the auto show.

It will be headlined by Malcolm Gladwell, one of the top global thinkers and a best-selling author, who is also a car enthusiast.

In all, there will be 30+ top execs and industry experts from around the world speaking. View the full lineup here.

Are there really going to be flying cars?!

The "Air Mobility Experience" will be returning this year with product displays from AIR and Alef. AIR and Alef are described as two electric vehicle take-off and landing vehicle groundbreakers.

AIR ONE will be on display on the main floor through September 23. It’s a two-seater eVOTL that’s designed for everyday commuting in the sky. Guests will be able to check out a virtual reality simulator that gives them the experience of what it’s like to fly in the co*ckpit.

Alef Aeronautics will bring the Alef Model A, which can reportedly drive on the street and fit in a regular lane, take off vertically and fly overhead above traffic.

Copyright 2023 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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2023 Detroit Auto Show: Everything you need to know (2024)

FAQs

What is the largest car show in the US? ›

The Chicago Auto Show has long enjoyed a reputation as one of the best car shows in the U.S. It's also the largest and longest-running show of its kind in the country. This year's event will take place in February at McCormick Place, which is about a mile from Soldier Field.

What happened to the Detroit Auto Show? ›

The Detroit Auto Show tried to plan for this in 2020 by moving from its January show to a June 2020 show. That show was cancelled because of COVID and the 2021 show was an outdoor affair at a race track called Motor Bella. In 2022, there was a mid-September show and another one last year back at the convention center.

How many people go to the Detroit Auto Show? ›

One of the five largest auto shows in the country, attendance increased 52 percent from 2022 to 2023, with more than 300,000 attendees making their way to McCormick Place last February – 100,000 more than the previous year.

Where is the Detroit Auto Show in 2024? ›

Originally contracted for Sept. 16-24, 2024 at Detroit's Huntington Place, the annual Detroit Auto Show will move to Jan. 10-20, 2025.

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